My name is Kelly (Illustrator, Primary School Teacher, children's book enthusiast and Mama to two wonderful children) and I run the tiny parade. The tiny parade is an independent toy shop selling a carefully curated selection of our most favourite toys, keepsakes and books.

At the moment I'm at home with my two small children and I am always searching for beautiful, high quality and design-led toys and books for them to play with. My passion for toys gave me the idea for our little shop and I'm so excited to stock our favourite brands. My children and I adore open-ended toys that spark joy and wonder and we love to play make believe.

I've always loved collecting children's picture books (long before I had my babies) and I have searched high and low for the best. I also love to paint and you'll find my keepsake name prints in the shop along with some prints of my original art.

Everything we stock has been tried, tested and loved by my two in house toy experts and only our most favourite toys and books make the cut.

We stock brands including Olli Ella, Ostheimer, Grapat, Moulin Roty and SENGER-Naturwelt.

I hope you love them as much as we do.